Google Adwords training in BTM-Marathahalli Bangalore

Google Adwords training Certification in BTM layout-Marathahalli-Bangalore

Training Course Content:

Teaching mode: Online/Offline              Duration: 10 Days

Weekend Classes

Class – 1   SEM(Search Engine Marketing)

  • Introduction to SEM
  • Organic Vs Inorganic Searches
  • What is PPC (Pay Per Click)
  • Benefits and Importance of PPC
  • Setting up a Google Adwords account
 Class – 2   Adwords Keys

  • Impressions
  • CTR(Click Through Rate)
  • CPC(Cost Per Click)
  • PPC Advertising Routing
  • Destination URL
  • Display URL
  • Quality Score
Class – 3   PPC Campaign Setup

  •  Setting Up a New Campaign
  • Campaign Name
  • Search Network
  • Display Devices
  • Location
  • Bidding & Budget
Class – 4   Ad Groups & Ads

  • Create an Ad Group
  • Create an Ad
  • Ads Preview
 Class – 5   Keywords

  • Keyword Research
  • Types of keywords
  • Keyword Selection
  • Add keywords to Ad Groups
  • Diagnose Keywords
Class – 6   Quality Score

  • Understand Quality Score
  • Improve your ad quality
  • How Does Google Determine Which Ad is shown where
  • How Does Google Determine What You Pay
 Class – 7   Tools & Analysis

  • Change History
  • Google Analytics
  • Keyword Tool
  • Traffic Estimator
  • Placement Tool
  • Ad Preview and Diagnose
 Class – 8   Landing Page

  • Landing Page for PPC
  • Importance of landing page
  • landing page Vs. Ads
  • Landing Page Optimization
 Class – 9   Budget & Bidding

  • Budget per day
  • Display of results within the specific time frame (selection of time)
  • Changing Budget as per requirements
  • Concept of Bidding
  • Effects of Quality Score on Bids
  • Google Automated Bids
 Class – 10   PPC Reporting

  • Keywords Performance Report
  • Campaign Performance Report
  • Ad Group Performance Report
  • Ad Performance Report

 

National Institute of Digital Marketing

Branches:-

BTM:

Address:
No. 23, BHCS Layout, 1st Main, Bannerghatta Road, BTM 2nd stage, Bangalore 560076
Email: info@nidmindia.com , nidmindia@gmail.com
Phone no: +91 7760712699, +91 9591595919

Marathahalli:

Address:  2nd Floor, T.Nathan, 104, Ananada Nagar, Marathahalli. Opp Kalamandir
Email: info@nidmindia.com , nidmindia@gmail.com
Phone no: +91 7760712699

Google Adwords training Certification in BTM-layout-Marathahalli-Bangalore