Welcome to your SMM Quiz Name Number Email On what platform hashtag born? i) Facebook ii) Instagram iii) Twitter iv) Linkedin 2. Which social network does not offer analytics? i) Facebook ii) Instagram iii) Linkedin iv) None of these 3. What is Edgerank? i) Instagram algorithm ii) Facebook algorithm iii) Twitter algorithm iv) None of these 4. When companies try to create faux-viral videos or make fake grassroots blogs, the practice is called? i) Trolling ii) Astroturfing iii) Scrolling iv) Lurking 5. Unsolicited e-mail advertising is known as i) Junk ads ii) Newsgroup iii) None iv) Spam 6. What social media platform has the most active users? i) Instagram ii) Facebook iii) Linkedin iv) Twitter 7. Which of the following is the closest to the number of active users of Instagram? i) More than 300 million ii) More than 400 million iii) More than 500 million iv) More than 600 million 8. What is the top reason that people follow brands in social media? I) Customer service II) Customer feedback III) Promotions and coupons IV) None of the above 9. What feature does LinkedIn offer for pay accounts? i) Ability to post pictures ii) Increase ability to connect directly and send messages to people iii) Ability to post in groups and create groups iv) Ability to block users 10. What is the number of characters you can be used in a Twitter hashtag? i) 130 characters ii) 140 characters iii) 280 characters iv) 160 characters 11. Social networks are primarily organized around? i) Brands ii) Discussions iii) People iv) Photos and videos 12. Which social network is considered to be the most popular business to business marketing? i) Facebook ii) Twitter iii) Pinterest iv) Linkedin 13. Social networks have enormous information sharing capacity.As such, they are great distribution channel for i) Customer feedback ii) Viral content iii) Exclusive coupons iv) Marketing messages 14. Larger social networking sites i) Will force niche social networks out of business ii) Set social media trends iii) Are expected to see declining growth rates iv) Are better fit for most nonprofit organization 15. The first step to social media marketing is i) View your competitor page ii) Identify goals and strategies iii) Both iv) None 16. Facebook places are targeted to large brands and a bigger budget. i) True ii) False 17. It is considered a best practice to interact with the personal account on LinkedIn. i) True ii) False 18. What methods of social network marketing should a company always use? i) Blogging only ii) Facebook, Twitter Instagram iii) Youtube iv) Depends on the company, goals, and audience 19. What is meant by ‘guerilla marketing’? i) Using resources such as time, energy and imagination rather than money to market. ii) Using advertising spots which utilize guerillas to capture the audience iii) Having a larger scale marketing budgets iv) All of the above 20. What is brand management? i) Managing the marketing stuff ii) Management of marketing budget iii) Creating a consistent image for the company iv) All of the above 21. Why is it important to post a blog regularly? i) It reduces cost per blog post ii) Keep readers engaged and also give search engines content to index iii) It gives social media marketing specialist something to iv) It allows more chances for the company. 22. Which of the following is an important aspect of creating blogs and posting content? i) Using a witty username ii) Posting at least once a month to the blog iii) Social media optimization iv) All of the above 23. What is ‘vlog’? i) Video log ii) Video blog iii) Log of blog activity iv) All of the above 24. What can a company do on Facebook apart from their page to create followers? i) Post more updates than usual ii) Post controversial posts iii) Use several pictures iv) Use groups, both company oriented and posting to other groups. 25. What is meant by ‘micro-blogging’? i) Blogging daily with limited individual posts, limited to character count typically ii) Blogs which are posted by companies, not by individuals iii) Blogging from mobile devices iv) none of the above 26. What is ‘social media optimization’? i) Writing clear contents ii) Creating short content which is easily indexed iii) Hiring people to create content for social networks iv) Creating content which easily creates publicity 27. What is mean by A/B testing in marketing? i) Testing of two different products c iii) Clinical testing of before legally allowing them for sale iv) Testing via 2 mediums such as radio and television 28. How can a company use the same material for both traditional and social network marketing? i) Posting a luring comment on Twitter the company site ii) Selling ad space on the company website iii) Utilizing a television ad campaign as well as on their site and sites such as youtube iv) All of the above 29. In a company who should own the social marketing plan? i) CEO ii) President iii) Head of marketing iv) All of the above 30. What is the term adopted for updates by twitter users? i) Posts ii) Twinks iii) Tweets iv) Twoots 31. A popular restaurant wants expands its reach and increase footfalls via social media efforts. Which of the following approach seems rich and sensible to you i) Create accounts on facebook, twitter, and youtube and engage with the audience ii) Reach out to popular food bloggers and food groups iii) List their restaurant on popular review sites iv) All of them 32. Majority of the users on Pinterest are i) Men ii) Women iii) Children iv) Both men and women 33. Is Twitter a right medium to generate funds for a startup? i) Yes ii) No iii) Maybe iv) Can’t say 34. Which out of these is a popular review website in India? i) Flipkart ii) Daily motion iii) Mouth Shut iv) None of these 35. Automated mailing list administrators that allow for easy subscription, subscription cancellation and sending emails to the subscribers are called i) Listservs ii) Trolling iii) Multiple emails iv) Collaboration 36. Which are the core elements of social media identity of a brand? i) Photo and description ii) Identity name iii) Conversion style iv) All of these 37. What is the popularity rank of Pinterest amongst top social networks in the USA? i) No.2 ii) No.3 iii) No.4 iv) No.5 38. Is it possible to generate funds through LinkedIn? i) Yes ii) No iii) Maybe iv) Can’t say 39. What type of conversions gets higher attention from customers? i) Positive ii) Negative iii) Neutral iv) None 40. When you purchase a book on Amazon this action automatically creates a story in facebook feed for your friends to see. What does this mean? i) Amazon has tie-up on facebook ii) This a paid promotion by Amazon iii) Amazon has done social integration with Facebook. iv) None of these
