Digital Marketing Training in Bangalore

Introduction of Digital Marketing/Internet Marketing
  • Digital Marketing basics & Concepts
  • Domain & Hosting registration
  • Types of Websites
Search Engines Basics
  • How Search Engine Works(Google,yahoo,bing)
  • Types of Search Engines
  • Page rank (PR)
  • Website Architecture
  • Website Designing Basics
  • Target Segmentation
  • Search Engine Optimization
Onpage SEO & Offpage SEO
  • Meta Tags
  • Creating Sitemaps
  • Creating Robots file
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Google Webmaster Tools
  • Search Engine Submission 
  • Link Building Techniques
  • One-way, Two-way, 3-way Link Building
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO
  • Google Sandbox Effect
Introduction of PPC (Pay Per Click)
  • How Pay Per Click Works
  • Types of ads
  • Display Ad, banner Ad,..
  • Search Engine Marketing
  • Search Network & Display Network
  • PPC Campaign Design
  • Google Adwords tool
  • Creating Campaigns
  • Keywords Research
  • Traffic Estimator Tool
  • Ad Groups Setup
  • Budget, Billing, Reporting Techniques
  • Role of Analytics in Pay Per Click
  • Conversion Tracking
Introduction of affiliate marketing
  • The role of merchant & affiliate
  • Creating the affiliate network
  • Choosing Products
  • choosing payment type
  • integrating Accounts
  • Promoting the affiliate program
  • earning commission
Email marketing
  • Introduction
  • Types of email marketing
  • Collecting emails
  • creating email template
  • blasting emails
  • Tracking conversions and leads
  • email marketing Softwares
Mobile Marketing
  • Introduction
  • Types of SMS marketing
  • Push and Pull messages
Blogs
  • Introduction to WordPress/Blogger
  • creating a blog
  • Blog Setup
  • Blog Design
  • Blogging Article Methods
  • Blog Marketing
  • Posting
  • adding plugins
  • Integrating videos
  • Analytics
  • posting ads on blogs
  • Blog Marketing
Social Media optimization
  • Introduction of Social Media Marketing(facebook, Twitter, Stumble upon, Linked In, Pinterest,…)
  • SMO with Search Engine Optimization
Facebook
  • Introduction
  • User Profile creation
  • Profile settings
  • Facebook post image sizes
  • url settings
  • targeted audience
  • Facebook Fan Page Creation
  • Fan page settings
  • Rules and image sizes
  • cover photo, News feed, Timeline
  • Trending topics
  • Facebook Likes
  • Facebook followers
  • Insights
  • Tracking views and engagement
  • Tips for facebook marketing
  • Facebook Ads Segmentation
  • creating ads on facebook
  • choosing target segmentation
  • daily budget
  • CPA, CPM, CPC, CTR
  • budget, Billing
  • Tracking & Reporting
Twitter
  • Twitter Account creation
  • Setting Username
  • Twitter Design
  • How to tweet?
  • twitter ads(promoted tweets)
Youtube
  • Youtube Channel create
  • Channel Design
  • Video creation with slides
  • Slide Video Creation & Optimization
  • Editing videos / effects
  • Youtube Guidelines
  • Publishing videos
  • Monetization
  • earning money from youtube
  • youtube analytics
Google +
  • Google + page creation for Business
  • Hangouts
  • Communities
  • events
  • Local Listing
  • Reviews
  • Listing on Google Maps/Places
  • Marketing tips for Google +
Google Adsense
  • Google Adsense setup & integration
  • Goggle Adsense Guidelines
  • Choosing Ads
  • payment type
  • adding account
  • Google Analytics
  • Local Search Optimization
  • Latest Search Engine Algorithms
  • Reputation Management
  • Pay Per Click
  • Website Designing basics
  • Website Development basics
Google Analytics
  • Inserting tracking code
  • Channels
  • Generating Reports
  • Goal setup
  • Funnels & Channels
  • Audience
  • Behavior
  • Conversion
  • E-commerce