In recent years, digital marketing skills have been gaining huge popularity for the right reasons.
Digital Marketing has revolutionized the way businesses market and reaches their customers. It is no surprise that digital marketing professionals are in high demand.

It doesn’t matter if you are working at an agency, or if you are waiting for your dream job. Digital marketing skills can be extremely valuable. Most people believe these digital marketing skills are best learned on the job or by watching YouTube videos.

Videos can be very informative. However, it is important to immerse yourself in digital marketing and learn from mentors and leaders. A professional course in digital marketing could help you gain the necessary knowledge and give you a great start to your digital marketing career.
These digital marketing skills are among the most highly-paid in digital marketing in 2021.
The Top 11 Most High-Paying Digital Marketing Skills

11 Highest Paid Digital Marketing Skills in 2021

1. Marketing automation is the technical and software side of digital marketing.

Marketing automation specialists optimize software to automate marketing activities. It helps identify potential customers and leads and automates the process for converting them into buyers. This can be done through e-mail marketing and SMS marketing.

Marketing automation is a great way to boost your sales funnel. It creates a large userbase and raises awareness about your brand. Your brand is more trusted and more trustworthy the more people learn about it. Marketing automation ensures that the consumer doesn’t buy from you the first time they visit your website.

According to PayScale, the median salary of a marketing automation specialist in India is $61,080 and 6-6.5 Lakh INR globally.

2. Video Production and Marketing

Marketing and video production has become the core of every marketing strategy. Video content is a must-have for every business as it grabs the users’ attention quickly.

Video content is more popular than ever today as the majority of the world’s youth are now using smartphones to access the internet. Video content is more than just entertainment. It can also be used to promote and generate leads, especially via social media.

Applications like TikTok, and Instagram reels have changed how video content is perceived. Hubspot’s study shows that half of the consumers prefer video content from brands to any other content. Video production and marketing are now the most important digital marketing skills.

Video producers can make an average of $57,377 in the United States and between 5-6 Lakh Indian Rupees (INR) per year.

3. Paid Media Specialist

Paid media specialists are responsible for driving traffic to your website portals through online advertising platforms such as Facebook, Instagram, and Google. You need to be able to combine both creativity and analysis as a paid media specialist.

They must be able to quickly identify the platforms that are most effective for reaching their audience.

The growth of digital advertising is staggering all over the globe. Paid media specialists are at the top of their game. In 2016, the digital advertising market was worth $190 billion. The market was valued at $190 billion in 2016 and has nearly doubled to $330 billion in four years. This market is projected to grow even more as 2021 projections call for a global market worth $390 billion. These numbers are affected by pandemics, so imagine what might happen in an ideal situation.

60% of marketing budgets will go to digital spending. This just goes to show that every digital team requires a specialist in paid social media.

Social media marketing is an important component of paid media. This is because the pandemic has forced more people to spend their time online. Social media is growing rapidly and the engagement rate on social media has increased. This means that there will be a greater need for social media marketing strategists.

Social media marketing strategists are responsible for planning, implementing, and brainstorming brand ideas, managing the company’s social channels strategy, and ultimately increasing sales.

PayScale estimates that a paid media specialist can earn around $66,150 worldwide and about 4-5 Lakhs INR per year in India (on average).

4. Content Marketing Specialist

Search Engine Optimization isn’t enough to drive traffic to your site today. Search Engine Optimization is no longer sufficient to drive traffic to your website.

Today’s customer is not likely to take action unless they are impressed with the content that a business provides. Content marketers ensure that the content a business produces is of the highest quality and drive traffic back to its various websites. This promotion is not paid, unlike social media ads.

As the social media audience becomes more aware of the company’s content, they expect to see high-quality content on social networks or blogs that promote the business.

This is a creative job that drives all content marketing strategies and plans. Content marketing specialists should be people-oriented as they work with many team members to implement a strategy.

Content marketing specialists make an average of $51,630 worldwide and 4-5 Lakh Indian Rupees in India. (PayScale).

5. Analytics

Analytics is for you if you are a lover of numbers.

Analytics is a key component of any digital marketing team. It also requires the highest level of technical skills. There is a lot of data out there today, but it’s useless if it’s not analyzed and applied to your brand’s benefit. Today’s consumer data shows the whole buying process of a customer.

Analytics can tell us if the campaign was successful or not, which tweaks we should make and how to reach a wider audience for our business. Analytics can help you optimize your sales funnel by helping customers spot potential problems and provide solutions.

Without analytics, digital marketing would not exist today. It is rare to be able to use various tools to spot trends and turn them into actionable steps. This skill is essential for modern businesses.

An average data analyst can earn $61,593 worldwide and 4-5 Lakh Indian Rupees in India. (PayScale).

6. SEO

SEO, or search engine optimization, is a skill that can be used in digital marketing. The credibility of your website and the traffic it receives from search engines increases when your website is ranked high in the results.

Search Engine Optimization requires a deep understanding of search engines and the creative ways that a piece would link to search results.

Search Engine Optimization is an $80 billion industry. To give you an idea of why search engine optimization is so important, here is a statistic: 93% of internet activity is initiated by a search engine.

75% of people don’t even bother to look at the second page in search results. This blog will discuss the key benefits of SEO, and why businesses should pay so much attention to it.

Search engine optimization is an important skill because the SEO market is constantly changing. There are algorithm updates that change the website’s optimization strategies. Therefore, they must be re-optimized.

Search Engine Optimization Specialists can make around $46,738 worldwide and between 2-3 Lakh Indian Rupees in India. (PayScale).

7. Copywriting

It’s so simple to forget how digital marketing works. It’s only writing a few words about a brand, right!

It’s wrong. It’s not. Copywriting is more than just that. It is the ability to capture the brand’s emotion, brand objective, and brand USP in a few sentences, or even words. To be the brand’s voice, you must work closely with the designer so that the copy and design are seamless.

Because copywriters are responsible for creating copy and jingles that resonate with customers and help them remember brands, they are highly sought after.

Are you looking to improve your copywriting skills? Analyze the copy in this Case Study on Zomato, and other similar case studies from your favorite brands. Analyze what they could have done better.

The salary insights show that an entry-level copywriter could earn as much as $53,154 worldwide and as much at least 3-5 Lakh Indian Rupees (on average) in India.

8. Email marketing:

Email marketing is a form of marketing that we all have used for years, but it remains one of the most effective marketing strategies.

According to statistics, email marketing offers a $42 return on investment for every $1 spent. This is higher than any other type of marketing, digital or not.

Email Marketing is one of the highest-paying digital marketing skills because of its versatility. Email Marketing is used to build customer loyalty, convert leads, and engage inactive customers. You can offer exclusive deals, information on upcoming events, articles for subscribing, and other useful content.

The average global salary for an Email-Marketing Specialist is $54,573, and 3-5 Lakhs in India.

9. Today, every business wants to be online.

That is because it’s where their customers are. 51% of the global population has internet access. A website has gained in importance due to the pandemic. Websites are not only goodwill ambassadors for the company, but also serve as a means of conducting business.

You are a web developer. This means you must be familiar with all the coding languages and be able to design a website that is functional but attractive for your client. This is a highly sought-after digital marketing skill in today’s digitally connected world.

As a web developer, your job would be to create and maintain a website. A majority of small businesses don’t have a website, even with the digital revolution that is sweeping the globe. Today, one in three people search for companies online before purchasing products. If coding interests you, and you are proficient in it, there is a market for you.
An entry-level web developer can easily make $60,117 per year globally. Senior developers in India earn up to 10 Lakh Indian Rupees. (PayScale).

10.PPC PAY PER CLICK GOOGLE ADS

Ranking your website first in organic search results can provide benefits that will grow over time. However, this process may take some time to achieve the desired result. Pay-per-click advertising can help you gain relevant visibility immediately.

Your business or brand will be found in the top results. You will have to pay per click for your ad. Although you may be able to bid higher, it doesn’t guarantee that your ad will appear more often. Quality score and relevance are the key elements that determine if your ad should appear on top results.

PPC is a skill that helps you maximize your quality score and ad relevancy. You must balance your budget and understand the keywords you should target. Also, you need to know which formats are best for your ad.

You also need to have a better understanding of the best way to create an experience that is universally enjoyed by your target audience. You will be able to lower your cost per click and increase your profit.

PPC Advertising can be used for more than just search engines. It is also useful on social media, mobile apps, websites, directories, and many other digital marketing tools.

An analyst who works as a Pay-per-click analyst can earn up to $44,169 worldwide and 3-4 Lakhs Indian Rupees in India.

11. Design Principles

Even if your background is not in design, it’s still a good idea to be familiar with the basics of design. You will lose all your digital marketing skills if you are dependent on a designer.

We recommend that you learn the basics of Adobe Photoshop or Illustrator to really master design. If you want to go further and learn the skills required to design and implement result-oriented digital campaigns, we recommend joining IIDE. Through a hands-on, practical approach, you will learn web design, UI/UX, and graphic design.

Canva is a great place to start if you’re in a hurry and need to create something quickly.

A graphic designer at entry-level can make up to $46,369 in the United States and between 2-3 Lakhs INR per annum in India.