Digital Marketing


Here are 10 SEO tools that you should use in 2021

All businesses invest heavily in digital marketing and social networking to increase brand exposure and sell products online.

Several companies are recruiting their marketing teams, and some are hiring SEO agencies, SEO consultants, and freelancers to promote and do their online marketing.

Search Engine Optimization (SEO) plays a crucial role in promoting websites on major search engines. It also helps to rank for keywords and landing pages.

We will generally start SEO for websites by performing an initial SEO audit.

SEO auditing can be time-consuming and requires us to examine all pages on the site with technical tools.

Many SEO tools can be used to analyze and audit websites to find problems. To improve search engine rankings and results, we will prepare a detailed Audit Report with recommendations.

These are ten trusted SEO audit tools that will work for you in 2021.

1. Woorank

Woorank is an amazing auditing tool for analyzing websites, and this tool is very useful for website owners, SEO Agencies, digital marketing, and B2B marketing companies.

This report provides detailed information about On-Page and Off-Page search, broken backlinks, and locations of deficient web pages. It also makes recommendations for improving site visibility and ranking.
There are paid and free versions, and you can also download audit reports as PDF files. Woorank reports can be understood easily by SEO consultants and can fix any website problems.

2. Raven tools

Raven tools is a great SEO audit software that digital agencies and SEO professionals can use to obtain quality reports that include technical SEO issues and recommendations.

This tool will give you all about site speed, design, reputation on social media, backlinks, and online reputation.

Raven tools offer a variety of SEO tools to optimize your website. It is simple to use the tool to create reports for auditing, marketing, or social media.

Raven tools are the best choice if you are looking to create marketing campaigns or increase website rankings.

3. Semrush

Semrush, another tool for auditing and research, is extensively used to track organic keywords, competitor research, and PPC keywords.

Semrush can be used aggressively to find competitor data. We can then implement these in our SEO efforts to improve our website’s ranking. You can check the best SEO tool review to know more about the Semrush features.

These are the main features and benefits of SEMrush.

• Find out about the budget and ad strategies of your competitors.
• Locating competitor ads
• Find top publishers and advertisers.
• Analyze backlinks
• Create effective ad campaigns
• Search for the most relevant keywords for SEO and PPC
• Compare with other competitors.
• Excel Format Export Complete Analytic Reports
• Complete website audit and position tracking

4. Moz

• Moz is a prominent SEO tool provider and a large SEO agency. Website owners heavily use Moz products in their SEO processes.

• When Link building with other websites, SEO professionals use Moz rank and Domain authority.

• Moz provides free and paid tools for small- to large enterprise businesses.

Moz provides the following set of tools for free:
o Open Site Explorer
o Keyword Explorer
o MozBar
o Listing of Businesses
o Business Console
o Categories for Research

5. WebCEO

• WebCEO is another popular auditing tool that can be used to find all problems on a website.

• It is a SaaS platform that can track and monitor SEM Campaigns, manage competitors’ activity, and optimize keywords.

These are the main features of WebCEO.
Keyword Optimization
Link Building
Analyze of Competitors
SEO Performance Reporting

6. SpyFu

• SpyFu can be used to extract competitor’s insights. You can also observe all of your competitors’ activities.

• It’s very helpful for SEO companies and web owners to do online marketing, digital marketing, and sales activity.

• SpyFu will give us all the information about the website and its competitors, such as keywords, backlinks, and search volume.

SpyFu’s main features include:
 Organic Search
 Inbound Clicks
 Paid Search (PPC).
 Top Keywords

7. SEO Site Checkup

• SEO Site Checkup provides a free auditing tool to analyze your entire website in six categories, including mobile usability, SEO issues, and social media. It also examines security, server performance, and the semantic web.

• It is a comprehensive SEO tool that provides all data from search engines, site performance, and failed checks.

This tool has features such as:
 SEO monitoring
 SEO problems fixed
 Analyze of Competitors
 SEO Reporting

8. Found’s SEO Audit Tool

• The SEO Audit Tool by Found is extremely useful for digital marketers and agencies. It allows them to identify the issues on the website and then find solutions.

• To get all details about Technical issues, Content issues, and External link analysis, we need to enter the URL.

• You can download auditing results as a PDF file to share with clients.

9. Seoptimer

• Seoptimer is a free tool that allows you to find errors on your website.

• This tool will suggest the best ways to increase website search rankings.

• You can also download the Google Chrome extension to audit individual websites pages.

10. Screaming Frog

• Screaming Frog can be used as a desktop program or a crawling tool to analyze the entire website.

• This tool crawls the entire site to provide valuable insights into your SEO problems.

• This auditing tool allows us to examine many parameters, such as site links and outbound links, meta description, anchor text, security, response time, ALT tag, and many others.

• This tool can crawl up to 500 URLs free of charge.

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